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  Use Marketing Techniques in Your Job Search
by Lisa Rangel - Aug, 2014
When marketing a product or corporate brand, you need to identify your different audiences, segment them and craft messages for them. These things also apply to job hunting—which is really nothing more than a sales process, except you’re selling your own qualifications and skills instead of a company’s product or service. Here’s how to use marketing techniques in your job search. Very rarely do even the best products sell t...
 
  10 Ways to Reach Out to Hiring Managers
by Rachel Adler - Aug, 2014
The best way to advance your job search is to talk to people. The number of conversations you have in a week is the ultimate metric you should track to get results from your job search. Well, how do I find people to talk to in this social media/email/hide-behind-the-computer era? Great question. A combination of new school tactics (technology, social media) and old school activities (phone, in-person, snail mail) are the best...
 
  Branding Tips: Can Your Email & Phone Numbers Tarnish Your Brand?
by Debra Wheatman - Aug, 2014
Yes, the email address that you choose and how you display your phone numbers on your resume and webpages reveal a lot about who you are. It also contributes to your brand. Your brand is how others perceive you. If your email and phone number suggest that you are outdated or not a serious professional, that can tarnish your brand. Consider these three ways your email and phone numbers can help or hurt your brand. Are So...
 
  Beat the Job Search Blues
by Robin Ryan - Aug, 2014
Okay, admit it. You hate job-hunting. Lots and lots of people feel that way. The economy is lousy, there aren’t that many employers hiring for someone like you, and you’re thinking this could be a long job search, Too often, discouraged job hunters project a gloomy outlook. Face facts. Today’s job hunt is likely to take longer than six months. For high level executives, or those in failing industries, it can be over a y...
 
  Personal Branding Aids in Landing a Dream Job
by Robin Ryan - Aug, 2014
Don’t you want a job you love? One for which you are rewarded with a higher salary and enhanced perks? Fantasy? Dreams for somebody else? No, this can be your new future, but you may need to manage your career in a whole new way. The name of the career game is now personal branding. My client Cathy was a Chief Financial Officer, longing to become her company’s CEO, and when Larry her boss announced his retirement this was h...
 
  What Are Titles Good For?
by Sherri Edwards - Aug, 2014
One of my challenges when working with someone in transition is to encourage them to move away from “titles” as a focus and help them to see the bigger picture. Titles don’t immediately translate to skills or value. They often are labels that far too many people take for granted as a reason to believe someone has done something reflected by their title, when under closer scrutiny, it is learned they have not. Aug 2014 Blog...
 
  Branding for the Not-So-Average Person
by Debra Wheatman - Aug, 2014
Recently a client asked me, “Why do I need a brand? I am just an average person. It’s not like I am an executive, celebrity, or an entrepreneur.” My answer was, “That is exactly why you need to think about your personal brand.” Do you want to be perceived as average? No; you want to be perceived as exceptional at what you do. Everyone is unique. You need a brand strategy. Where do you begin? How does the not-so-average...
 
  Don’t Get an Associate from the School of Assumptions: How to Conduct Career Research
by Cathy Francois - Aug, 2014
This post is inspired by a recent conversation with a friend of mine, who, it turns out, was making career decisions based upon assumptions, not facts. This friend was interested in pursuing a career in a highly specialized healthcare field, and picked her current major believing the coursework would satisfy the necessary prerequisites for this career. Being an experienced career coach, I knew this was not the case. However, r...
 
  How Online Marketing Practices Can Boost Your Chances of Getting Hired
by Lisa Rangel - Aug, 2014
One may not think that online marketing and the hunt for a traditional job are related, but the truth is that everything is online these days. In fact, more and more recruiters are relying on online searches to help them find candidates. As a result it would be helpful to know some online marketing practices that could help get you hired. While it may be true that these practices are generally used for businesses, there’s a...
 
  It Costs A Lot For New Grads To Live On Their Own
by Bob Roth - Aug, 2014
Finding a job that pays a salary that new grads can live on is extremely important. And yet, year after year, college freshmen and sophomores make decisions that hurt their chances for landing a job that pays a decent starting salary. These new students: Have no idea what they want to do when they graduate Select fields that have few good paying jobs Fail to conduct the research that can give them the informati...
 
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