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  What does Starbucks’ new logo have to do with your job search?
by Miriam Salpeter - Jan, 2011
It’s all the buzz in the Twittersphere – Starbucks, the legendary coffee company – is changing its logo. As you can see in the image, the most recent transformation (bottom/right) leaves off the Starbucks name and seems to try to disassociate it from its coffee roots. A Reuter’s article quotes Starbucks‘ Chief Executive Howard Schultz as saying, “Even though we have been, and always will be, a coffee company and retailer,...
 
  Five Common Missteps That Weaken Your Resume
by Cathy Eng - Jan, 2011
If you looked at hundreds of resumes a day like hiring managers and recruiters sometimes do, they all begin to look alike. With that in mind, how should one avoid presenting a resume that blends in with the competition? Here are some common resume mistakes that cause hiring managers' eyes to glaze over, leaving your resume lost in the sea of competition. Relying too much on personal branding. Though personal branding is a bi...
 
  Does Your Resume Have All The Pieces Of The Puzzle?
by Jacqui Barrett-Poindexter - Dec, 2010
Akin to constructing a jigsaw puzzle, preparing your interview-cinching resume requires the assembly of many interlocking career pieces, each with a small part of the picture on it that, when complete, produces a whole picture. Unfortunately, it is most common for a resume to resemble a starter jigsaw puzzle that, although ‘complete,’ is rudimentary and unsatisfying to the more sophisticated hiring decision-maker weeding th...
 
  5 Ways to win every interaction in job search
by Dwain Celistan - Dec, 2010
To secure your next opportunity it is important to win each interaction with the hiring organization. This begins with a strong, effective resume, through to a professional negotiation of an offer. Candidates should take advantage of support, professional or otherwise to increase the likelihood of success. As an executive recruiter and an executive coach, I see multiple sides of the organization/candidate interactions. Dur...
 
  Powerful ways to get your resume noticed
by Laura Smith-Proulx - Dec, 2010
As much as you may want to land your next job, you have to feel for the person who is reading your resume on the other side of the hiring table. I can attest to the brain drain that happens after reading hundreds of resumes with similar phrases and nearly identical conventions… giving the impression that they were all written by the SAME person! Generating attention during this hectic job market requires shaking things u...
 
  Four Ways To Avoid An Outdated Resume
by Cathy Eng - Dec, 2010
Beyond the skills and experiences you list in your resume, the formatting and design you use says a lot about you. Recruiters and hiring managers can tell right away when they look at your resume whether you simply pulled a template off the internet and plugged in your information, or took the time to create a customized, up-to-date document that is a perfect representation of you. They know the current resume trends and pay a...
 
  Avoid Overused Words In Resumes
by Ramon Greenwood - Dec, 2010
Linkedin has just published a list of the ten most overused words in resumes with the advice to “scrap the words altogether from…resumes and profiles and instead focus on details of the job (being pursued), like how many people they supervised or how much they increased sales.” The words and phrases to avoid are: innovative, dynamic, motivated, extensive experience, results-oriented, proven track record, team player, fast p...
 
  Is Your Personal Brand Wrong?
by Rosa Elizabeth Vargas - Dec, 2010
A careerist said to me, “I need your help. I need to REBRAND my resume.” Okay. So, I was expecting, “I need a resume like yesterday.” Perhaps, “What is resume branding?” But, an outright “rebrand” —well! If I wasn’t already sitting… Why a Rebrand? You see, this careerist had developed a strong brand; earned a reputation as a ‘department savior.’ The problem? Most of the job offers were coming from companies in need of...
 
  How To Disguise A Checkered Work History
by Cathy Eng - Dec, 2010
Many of us have, even through no fault of our own, had a bumpy work history. This may be due to lay-offs, illnesses, temporary contractual work, staying home to raise children, career transitions, or a myriad of other situations. You may have perfectly legitimate reasons; however an employer may not understand why you have short tenures or gaps between jobs – they just want the best candidate for the job. But have no fear!...
 
  Five Ways To Make Your Resume Jump Off The Page
by Cathy Eng - Dec, 2010
Imagine you are vying for a great position against 50 other equally qualified applicants (not far-fetched in today's job market). Now imagine your resume is at the bottom of the stack, only to be given a recruiter's 10-second glance after hours of scanning resumes. Does your resume blend in with the rest or does it shout "READ ME"? To get noticed your resume must be brief yet illustrative, professional yet unique, interesting...
 
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