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  How to Get Inside the Mind of an Employer
by Kevin Donlin - Sep, 2010
There's an old marketing maxim I live by when advising job seekers. It dates back to the 1930s and comes from Robert Collier, one of the best writers of sales letters who ever lived. It goes like this: To create successful advertising, the writer must enter the conversation already going on in mind of the reader. Because everybody is thinking about something. If you can tap into a person’s thoughts with your mess...
 
  Resume Writing Strategies from a Career Coach’s Secret Toolkit
by Nimish Thakkar - Sep, 2010
Ever wonder how career coaches and resume writers transform ordinary resumes into attention-grabbing documents? As career professionals, we use a variety of strategies to position job seekers and add the much-needed “punch” to their resumes. 1. Address employer needs; speak their language Employers look for solutions, not people. When a company publicizes an opening, it is advertising a need, a gap within its system. In...
 
  Tips for Writing a Persuasive Cover Letter
by Nimish Thakkar - Sep, 2010
Much has been said about creating a perfect resume, but job seekers pay very little attention to the document that precedes it: the cover letter. A well-crafted cover letter can not only deliver a solid first impression, it can actually influence the hiring manager even before the resume is reviewed. In my professional practice, I often come across cover letters that resemble cookie-cutter templates. Generic letters can be...
 
  3 Keys to a Successful Job Search
by Jessica Holbrook Hernandez - Sep, 2010
With all the layoffs that have taken place over the last couple of years, it’s no wonder that many of those who are still employed often feel stretched to the maximum of their productivity. It can be very demanding looking for another job when your current one is continually stressing you out. After all, when you get home from a long and frustrating day, the last thing you want to do is give any more thought to the world of...
 
  How to save time during the online application process
by Jessica Holbrook Hernandez - Sep, 2010
When we work with resume clients, we provide them with a plain text version of their finished resume. Regardless of whether you hire a professional or write your own resume, it is useful to have a plain text version on hand during your job application process. Most medium to large companies now use online application systems for their job openings. Some job seekers blow through these application systems, even writing thin...
 
  Resumes for Every Generation
by Jessica Holbrook Hernandez - Sep, 2010
This past week I attended a presentation about Baby Boomers, Generation X-ers, and Millennials learning to communicate and work well together in the professional world. The speaker provided great tips for understanding each generation and how to effectively use their strengths to the best advantage. While the presentation focused on helping everyone work well together, I couldn’t help but think about the ramifications of wha...
 
  Subtle Ways to Tell Your Story in Your Resume
by Jessica Holbrook Hernandez - Sep, 2010
A frequent theme of our blogs is limiting your resume to information that’s truly relevant to the position for which you’re applying. You should feel free to leave off your high school job serving fast food or your college job working retail if you have years of subsequent work experience. Also, listing only the achievements from your previous jobs can actually omit an important component of your career: your personal story....
 
  The Best Time to Write a Resume
by Jessica Holbrook Hernandez - Sep, 2010
Imagine for a moment that you’ve just heard the dreaded words, “We’re going to have to let you go.” A lot of people have heard this phrase over the last several years, and most have probably reacted with some degree of panic: How am I going to pay my bills? Where am I going to go? What am I going to do? Obviously, this frame of mind is not a great launching point for your next job. Writing an effective resume and cover...
 
  The Words all Professional Resume Writers Hate to Hear
by Louise Fletcher - Sep, 2010
Checking my email one day this week, I found one that started in a way destined to make my heart sink: “I know we finalized this resume a while ago, but I showed it to a friend and he had some comments …” My heart doesn’t sink because of the extra work – I don’t mind that if the comments are helpful – but because I know that they probably won’t be. So I now have two choices. 1) Make changes that will be detrimental to th...
 
  Five Tips for Writing a Compelling Résumé
by Nimish Thakkar - Sep, 2010
Résumés have come a long way since they were just typed pages that chronologically listed employment histories, job duties, and educational qualifications. Hiring managers are inundated with hundreds of résumés that still follow “old school”. In a competitive economy, however, a résumé needs to work much harder. Every inch of résumé space must be used to effectively communicate your value proposition and differentiation str...
 
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