It's hard to ignore the push toward digital media with Americans now spending more time on mobile devices than they are watching TV - a first in American history. So what does this mean for businesses and how they leverage digital media? Daryl Hively, founder and CEO of Guarantee Digital, brings his 28 years of experience in the media to LJNRadio, offering up his wealth of knowledge and insight. He explains to Tim Muma the value of utilizing digital media, precisely how it works, and gives the listeners some tips for employers to effectively use this medium.