COMPANY
Paris Presents is an entrepreneurial, privately held / venture capital backed company that creates and distributes strong brands of makeup tools and body care accessories in over 60 countries. Their expertise includes both globally distributed branded product lines and the development of retailer brands, product lines individually created and managed for large retailers. This is a complex, beauty and fashion business with a focus on high quality products at affordable prices developed through innovation and on-trend design. A sought-after “indie” company, Paris Presents has a very fast paced culture, has annual revenues of over $100M, and is growing rapidly around the world, with distribution in over 60 countries. In 2014, the company was recognized by IRI/Boston Consulting Group as the fastest growing health and beauty company under $1B, and a top-10 finalist in the 2015 European Business Awards. The senior management team comes from major CPG companies and has a strong record of success growing businesses.
Position Overview
Customer Marketing Manager will report to the Director, Global Customer Marketing. The individual will work closely with the field sales team, Marketing, E-Commerce, Supply Chain, Product Development, Creative Services, Finance, and Purchasing to execute retailer-specific brand strategies that deliver profitable growth for PPI.
Job Responsibilities
Responsible for execution of brand strategies with key US retailers (e.g., Target, Walmart, Ulta, Walgreens) and act as an internal steward for sales team to liaise with brand team
Responsible for setting Go to market strategies and distribution goals to successfully forecast and launch new items
Manages multiple timelines, project deliverables and priorities for development and execution of merchandising initiatives such as POG recommendations, in-store displays, promotions, special packs.
Works collaboratively and cross-functionally with brand, creative, finance, supply chain to create and execute impactful, retailer-specific marketing projects, items and promotions across assigned brands.
Develops a strong understanding of pricing strategies and promotional program processes while collaborating with key cross-functional partners and resources
Manages the sales planning process and develops accurate and timely consensus forecasts and drives the demand planning process from the Sales and Customer perspective. Works with Supply Chain and Marketing to monitor product availability and replenishment to help achieve customer service and company sales and profit goals.
Identifies program opportunities with Sales team, analyzes and uncovers insights from various data sources such as Nielsen and POS, and develops plans and programs that meet profitability and feasibility considerations.
Collaborates with sales & marketing on all sales and customer specific communication, on the preparation of key customer meetings
Develops case studies and encourages/leads best practices sharing.
Works with agencies on shopper marketing programs, from briefing to execution and results. Writes and submits creative briefs for internal Creative Solutions team, and delivers final programs to the field sales team.
Develops planograms, sell-in materials, comps, etc. for sales teams.
Job Requirements
Bachelor’s degree required
10-15 years of experience in CPG sales, customer marketing or trade marketing, trade planning, sales strategy, business planning roles
Proven success in leadership
Strong project management skills and ability to prioritize
Literate and comfortable with forecasting and data (financials, syndicated data, such as POS and Nielsen)
Strong analytical, problem solving and decision making skills. Ability to take ownership and proactively troubleshoot.
Big picture oriented with attention to detail
Strong and clear communicator with negotiation and influencing skills
Ability to travel as needed for work requirements- 15-25%
Beauty and/or Fashion experience a plus
Category management experience is a plus
Ideal Personality Profile
Collaborative and relationship builder
Customer focused
Proactive and self-motivated
Curious and enjoys learning about the changing consumer and market
Thrives in a dynamic, fast – paced working environment and comfortable making decisions, and adjusting priorities and resources
Futuristic attitude with a growth mind set– willing to ask and execute the “what if…?”
Comfortable with multi-tasking and being able to easily prioritize