Conduct research on regional market and business activity. Identify potential new customers, channels and partnering opportunities. Develop plans and set goals to ensure continued sales and account growth and take action necessary to capture opportunities.

Establish, confirm, update and communicate all sales opportunities and forecasts. Secure sales orders across the full Generac product line to meet sales objectives. .

Coordinate sales efforts with other departments involved in providing sales and service to the customer including; Finance, Marketing, Customer Support, Technical Support, Operations, Engineering and other pertinent departments.

Manage all aspects of the customer relationship including; account set up, providing options and solutions that match customer requirements, ensure satisfaction with delivered product through the entire product life cycle.

Resolve product and service problems by researching the situation and communicating the facts from the customer to technical service to most efficiently resolve any service issue.

Research competitive products and make recommendations for product alterations and new product development based on understanding of current industry trends, market activities and competitors. Elicit feedback from customers on existing products and service, as well as improvements, options and new adjacent product opportunities.

Maintain technical knowledge of product line through hands on involvement with research & development, engineering, manufacturing and technical service.

Manage discount levels, freight and terms. Strive to improve company margins.

Schedule and present programs for product and application training.

Educate customers on products, service, warranties, and technical support.

Create and build strong relationships with key customer influence's at all levels of their organization by providing sales, marketing and technical support. Communicating frequently through all channels and providing guidance that will help our customers be successful with our products and services.

Drive a high quality customer experience by practicing and enforcing established standards for quality, communication and customer service.

Perform other duties as assigned.

Bachelor's degree in Business Administration, Sales, Marketing, Engineering or related field OR equivalent experience;

5+ years demonstrated achievement in field/territory sales, or sales management, ideally with an OEM;