Known worldwide by its panda logo, World Wildlife Fund (WWF)
leads international efforts to protect endangered species and their habitats. Now in its fifth decade, WWF works in more than 100 countries around the globe to conserve the diversity of life on earth. With nearly 1.2 million members in the U.S. and another 5 million worldwide, WWF is the world's largest privately financed conservation organization.
WWF directs its conservation efforts toward three global goals: saving endangered species, protecting endangered habitats and addressing global threats such as toxic pollution, over-fishing and climate change. From working to save the giant panda and bringing back the Asian rhino to establishing and helping to manage parks and reserves worldwide, WWF has been a conservation leader for more than 40 years.
WWF Mission Statement: A Force for Nature WWF is the world's largest and most experienced conservation organization. We have 4.7 million supporters and a global network active in more than 100 countries. WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by
- conserving the world's biological diversity,
- ensuring that the use of renewable natural resources is sustainable, and
- promoting the reduction of pollution and wasteful consumption.