Rory Vaden is author of "Procrastinate on Purpose: 5 Permissions to Multiply Your Time." He is a Self-Discipline Strategist, Co-Founder of the international training company, Southwestern Consulting, and a New York Times bestselling author. As an author and business motivational speaker, Rory's unique insights have been shared on Oprah radio, as well as in Businessweek, Publishers Weekly, and SUCCESS Magazine. He is the author of "Take the Stairs: 7 Steps to Achieving True Success."

As an award-winning entrepreneur and business leader, Rory Co-Founded Southwestern Consulting™, a multi-million dollar global consulting practice that helps clients in more than 14 countries drive educated decisions with relevant data. He’s also the Founder of The Center for the Study of Self-Discipline (CSSD). Rory is the world’s leader on defining the psychology around modern day procrastination, called Priority Dilution™ - in fact, he coined the term. He speaks and consults on how to say no to the things that don’t matter, and yes to the things that do.