One key to long-term, sustainable success is the level of performance put forth by each employee. Not every person comes to your organization as an 'A' player, but there are ways to bring them up to high performer status. William Dann, founder and president of Professional Growth Systems, leverages his years in management and as a CEO to discuss the types of communication that develops high performers. He also explains to Tim Muma the areas to focus on, some which come from his book, "Creating High Performers: 7 Questions to Ask Your Direct Reports."