If you love sports and have an interest in marketing, this could be the perfect career for you. Professional sports franchises are always looking to increase brand awareness, advertise effectively, and sell their "product," though some aspects are rather different than with traditional companies. Caitlin Moyer, director of new media for the Milwaukee Brewers, gives Tim Muma all the details behind strong marketing in sports. She also breaks down the keys to getting into this industry (Racing Sausages?), and what it takes to develop and prosper in the business.