Marketing is undergoing an evolution. It seems that the days of mass appeal communication are long gone an instead being replaced with niche, individual dialogue. Additionally, technology is changing the game when it comes to when consumers digest this custom information and where permission is given to receive it.For a marketing executive in the market for a new job, it’s imperative to keep a few trends in mind when crafti...

You may have noticed on your job hunt that recruiters get down to business fast. In fact, you may be surprised that they are asking a candidate about their desired salary right off the bat. It may have even rubbed you the wrong way.The truth is that this practice isn’t going anywhere. Below you’ll find out why and how to handle the question when it comes up. Why recruiters need to ask…Not all candidates have realistic expec...

Sometimes we get job offers we don’t want. Or, maybe we got multiple offers and need to turn down the ones that aren’t the best fit.This can lead to a very awkward situation. We need to say no, but at the same time we don’t want to burn a bridge. After all, you never know when you’ll need the connection.Use our tips to help you turn down a job offer while still keeping a door open.Have your statement prepared – and stick to...

It’s an executive’s dream come true! You’ve got multiple job offers on the table with some really great companies! There’s only one problem. Now you have to actually choose which job to take.This can lead to a flurry of questions and self-doubt. Will I make the right decision? Should I just go for the highest salary? What if I make a mistake?Use our guide below to help you handle multiple job offers and how to choose the jo...

Sometimes the perfect executive level job for you just doesn’t seem to exist in your area. You resolve to looking for jobs that require you to relocate thinking this will help expand your job search.While this may be true, you soon realize there’s a special set of challenges that present themselves when trying to conduct a job search that requires relocation. Use the tips below to show recruiters that you are serious about...

While most people cannot succeed in a job hunt that would require relocation, the good news is that executives have an edge: good executives are hard to come by.As a result, long distance recruiters may be willing to hear you out if you present yourself properly. Use the tips below to improve your long-distance resume. Have a local address.Having a local address on your resume shows the recruiter your commitment to move. Yo...

Although we may like to think that we are always in control of our careers, sometimes unforeseen circumstances take us for a loop. One such circumstance is that of an executive layoff. The good news is, in most cases, you should know ahead of time that you are on the executive layoff list. This gives you time to plan your next moves as an executive who now finds themselves on the job hunt. The bad news is this presents a se...

Creating a target list can help you find leads for jobs and meet valuable contacts. Thanks to social media you’re no longer just limited to your local community or live networking events. The rise of websites like Google+ make it easier than ever to create target lists for your job search. Use the following tips to effectively use Google+ to leverage social media on the job hunt.Google+ CommunitiesGoogle+ Communities are si...

With the rise of social media it’s become apparent that connecting with other professionals online can lead to tremendous opportunities. Furthermore, companies are also using social media to post jobs and Twitter is no exception.Creating a targeted Twitter list can help you keep potential job contacts and opportunities all in one place. This makes it much easier than searching through your endless Twitter feed on your homep...

It doesn’t matter how far you’ve climbed up the ladder. Everyone hates to be asked the interview question, “So, tell me about yourself.” How a candidate reacts and answers this simple interview question can be extremely telling of a candidate’s viability for an executive role, so it’s important to bring your A game to this challenge.While this popular interviewing question does pose a lot of potential land mines, you can av...