In looking to help out those in charge of their company's branding efforts, Tim Muma talks with Betsy Rowbottom about the key elements to implement when creating and developing a branding vision. Betsy is the co-founder and chief culture officer of The Good Jobs where their mission is to show businesses how culture should be utilized as a strategic advantage. Betsy brings that perspective and experience to this episode in d...

Co-Founder of The Good Jobs, Betsy Rowbottom, joins George Blomgren to share her thoughts on the importance of employer branding. She also discusses how their new company can help employers formally leverage their culture to better articulate their employer brand and what makes them special.