The Shopper and Category Insights Manager guides a vision for the category with the retailer. Core to our GSK approach is synthesizing shopper and category insights to build winning category strategies and assortment recommendations for GSK brands and the retailer. The goal of the Shopper and Category Insights function is to be on the leading edge for the retailer integrating consumer, shopper and analytic insights, processes and tools to drive vision and strategy for each category.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Establish relationships with the customer to understand priorities and strategies to deliver winning approaches; be recognized as a strategic partner
Develop category growth initiatives to influence customer category strategies that drive sales and market share growth
Applying marketing research information (IRI, Nielsen, and Primary) as it relates to shopper and category strategy
Category analytics for the local team and retailer including consumption and shopper behavioural data to identify category trends, competitive activity from account programs that may have major, long-term impact on Brand and Corporate goals and strategies
Lead annual category line review process understanding category trends, shelf and space opportunities and make appropriate recommendations to the planogram
Must embrace and utilize advanced analytics and technology, such as the following:
Store level & loyalty-card data analysis to drive business
Kantar virtual aisle, as well as shelf validation methodologies
GSK Shopper Science Lab and proprietary Advance Range Review Tool (ARRT)
Must drive for results that are customer focused
Broaden level of influence throughout Walgreens, particularly within non-purchasing functions (i.e. vendor collaboration, marketing, research, store testing, etc)
Engaging Customer Strategy to drive support for brands and new product launch through the commercial planning process
Collaboration with Shopper Insights in applying Category Leadership Platform strategies to retailers, identifying knowledge gaps, shopper trends and developing vision for the category present and future state
Collaborate with Support Shopper Marketing in the development of in/out-of-store communications through a first-rate understanding of shopper behavior
We are looking for professionals with these required skills to achieve our goals:
5 + years of CPG retailer key account category management or related industry experience
Experience with Retailer databases (Walgreens Gateway) and Retail consumption sources (IRI/Nielsen/RSi)
Experience complying with financial requirements, and internal reporting policies
If you have the following characteristics, it would be a plus:
Agile and quick learner with astute strategy abilities and mindset
Excellent communicator and presenter, with ability to communicate across all levels of the organization
Strong analytical skills to identify trends from multiple sources and translate into compelling storytelling
Skilled in Microsoft Office Suite, including Excel, Word, PowerPoint, OneDrive and Teams
Must have competency in communication, specifically written, strong functional/technical skills, and able to manage a multi-project-based workload
Demonstrates values and behaviors consistent with GSK expectations
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigor and risk.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Continuously looking for opportunities to learn, build skills and share learning.
Sustaining energy and well-being
Building strong relationships and collaboration, honest and open conversations.
Budgeting and cost-consciousness