About Adtalem Global Education
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
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Adtalem believes in a culture of collaboration, creativity, and innovation.
In partnership with the Senior Creative Director, you will be responsible for Adtalem's overarching web strategy, driving UX and design optimization, cross-channel integrations as well as day-to-day enhancements, updates and reporting for the Adtalem website. You will work closely with business owners, as well as cross-functionally with other teams.
Essential Duties and Responsibilities
Lead the management of websites to build engagement with stakeholders, community members and alumni to deliver against business objectives
Lead SEO efforts to drive Organic Search traffic and revenue increases on all content produce for website
Produce & manage keyword research, technical, content, link, reporting and audits.
Analyze and report on SEO performance metrics, identifying areas for improvement and implementing changes accordingly
Make recommendations regarding optimization or implement directly when appropriate
Create SEO strategies across multiple search engines
Oversee web designs in collaboration with internal stakeholders (marketing, business, sales, IT)
Own web requests/intake and partner with IT to develop new features and functions on the site
Create tickets and test IT enhancements
Build and maintain web pages in the website CMS
Create and maintain Google Analytics reports
Communicate website insights with leadership on a monthly and ad-hoc basis
Create efficient processes and demonstrate effective project management
Proactively provide insights and recommendations
Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelors' degree in Web Development/Design, Marketing, Communications, Business or equivalent preferred
Minimum 5-7 years experience.
Strong digital analytics (Google Analytics, Adobe Analytics, Webtrends, Coremetrics) and metric skills required
Excellent project management skills required
Strong communication and presentation skills required
Strong teaming and collaboration skills required
Experience with Drupal, HTML, CSS and other coding languages
Familiarity with agile methodology a plus
Strong understanding of user experience and user interface design and how they can best be leveraged to achieve organizational goals and objectives.
Extensive experience in digital website media platforms, mobile app development, and more.,
Experienced in HCD (human-centered design), stakeholder management, client relations, analyzing/synthesizing data, building KPIS, advising clients on product strategy, and simplifying complex techenvironments
Software proficiency in AutoCAD 2013, SolidWorks, Adobe CC Suite: InDesign, Illustrator, Photoshop, JavaScript, jQuery,Figjam, Google Suite, Miro, and Mural
Verticals: Healthcare, Education, Government
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $68637.22 and $124230.14. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation